Wednesday, July 19, 2017

Google Search Results Need Improvement – Top Results Given to Spammy Sites

There's no denying that Google is the number one search engine and is one of the best ways to find things on the internet, but as of late, I have noticed a decline in the quality of search results provided. Often I will do a search on a new topic hoping to find a good site with clear and helpful information only to find the top results give the opposite experience.

I will click on a top recommended site and immediately be bombarded with a pop up to sign up for a newsletter. This is one of my pet peeves and the kind of thing that will make me click the “Back” button immediately to find a better site that is not going to try to spam me with pop ups.

If you manage to get through the pop ups, you may get to the site hoping it will have the information you are looking for only to find out it is a slide show that you have to click through 10 pages when all the information could have easily been listed in the first page.

No one likes these kinds of things so why is Google putting them at the top of their search results? I think some better attention needs to be put into the curating of these results. Sure the websites might be nice looking, but if it is spammy and does not provide the information the visitor is looking for, it is not a helpful result.

I know much effort goes into reviewing search engine results to make sure they are the best possible, but as of right now, somehow sites that are not very good are being given top placement in the results. Has anyone else noticed this trend?

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