Wednesday, January 29, 2014
What Happened to Discovery Zone?
According to the Wikipedia page, the company went into debt and eventually had to close and file bankruptcy. The chain lasted about 6 or 7 years. I was very surprised when I read this. How could a place like this not make it? Kids loved it and so did parents. The kids got to have fun running around while the parents could relax and socialize with other parents and get a break from the kids.
Did the company not make enough money? It seems like once the initial cost of the structures and games were covered, it would be highly profitable. You only have to have a minimal staff to run the place and keep it clean. Then you just charge people by the hour to come in and play. How did this not work out?
Maybe some poor financial decisions were made which led to the eventual downfall. It also mentions on the Wiki page that many of them were taken over by Chuck E Cheese. Now Chuck E Cheese was also a fun place, but it was not as good as Discovery Zone. I'm surprised that no one has tried to reboot the idea and start a new indoor play place for kids to have fun. With all the new technologies we have these days and the lessons from DZ, it seems like a great idea!
Discovery Zone Commercial - DZ Where Kids Wanna Be!