Thursday, December 8, 2011

Nielson Ratings Need to Be Replaced

The Nielson ratings system needs to be abolished.  If you don't know what it is, it is an ancient system of tracking what a small percentage of the country is watching on tv.  These ratings are then used to decide which shows will be kept on the air and which ones will be canceled.

The problem is, they are not working.  Good shows are constantly getting canceled and bad shows are constantly being kept on the air.  I'm convinced these Nielson ratings are incredibly inaccurate to what people are actually watching.

If we are going to base so much on ratings, it needs to be a much better system.  Every viewer must be accounted for, not just a tiny percentage of "Nielson Families".  Does anyone even know someone who participates in these ratings?  I sure don't.  All shows watched need to be accounted for and in all formats including online, recorded, mobile etc.

I am tired of seeing great shows getting canceled because of low Nielson ratings.  Why has this system not been updated?  There have been so many advancements in technology and yet the ratings system is still the same as it has been in the past. Come on tv industry.  Something has to be done about this.

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